I am not sure how the owners of McGovern Florist feel about their Morbid Florist award, but I can tell you this award could not have been given to nicer people. Whether you are looking around or actually buying something to pay your respects to a friend or loved one in the cemetery, you are always treated warmly. I LOVE going to McGovern Florist. That family has been there for as long as I can remember and the people are always caring and welcoming. It may seem morbid to some to have a wide variety of selections geared for the cemetery, but they are located directly across the street from one of the oldest cemeteries in Brooklyn. Congratulation!! McGovern Florist !!