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Best Theater for Cash-Strapped Producers New York 2009 - 59E59 Theaters

59E59 Theaters

59E59 Theaters

59 E. 59th St.

New York, NY 10022


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In New York theater, actors and directors are important, of course—playwrights and designers, too. But in this city, the biggest role in theater is played by real estate—the cost of renting a decent theater can be a killer. So it's with constant awe that we contemplate 59E59 Theaters, which provides one of the greatest rental deals in town. Take their Theater B, for example—the kind of 99-seater very much in demand for productions operating under Equity's showcase code. Theater B rents for $3,500 per week—not nothing, but cheaper than most rooms of its size and quality. But that's just the start. 59E59 Theaters also tosses in—for free!—full front-of-house staff, ticketing and box-offices services, a weekly Time Out ad (and sometimes a Times ABC), program design and printing, and, maybe most remarkably, a press agent. (A good press agent would normally cost your show between $2,000 and $3,500.) All of this with no box-office rake—companies keep 100 percent of their ticket sales. So a collective bravo to artistic director Elysabeth Kleinhans and executive producer Peter Tear for creating such an affordable venue for all our aspiring Belascos.

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