Best TV Sidekick Who Deserves His Own Show (At a Reasonable Hour) - 2009
We're not sure when it happened exactly, but some time over the past year or so, Morning Joe became a big part of our wake-up TV routine. Yes, Joe Scarborough can be overbearing, and we don't agree with all the show's politics, but its looseness and general level of intelligence is easily appreciated. (Also appreciated—co-host Mika Brzezinski's boots.) But we most enjoy witty and amiable co-host Willie Geist, the TV sidekick who most deserves his own show. Wait—he does have his own show. But it's on at 5:30 a.m., for God's sake, and we're late-rising media types, not dairy farmers. We love Willie for his wry and clever sense of humor, for his encyclopedic grasp of pop-culture history, and for something you rarely see on TV anymore—his understatedness. In an age of blowhards and noise, it's a pleasure to be in the company of someone this amusing and relaxed. So, memo to MSNBC: Instead of Countdown reruns at 10 p.m., give Willie a proper talk show—you might have a contempo Dick Cavett on your hands.