Gertel's: Don't believe the hype?

Not long ago, we were all in a tizzy, rushing to Hester Street to gather what we thought—with a tear in our eye—could be our last batch of rugelach, our last black & white cookies. But despite the hype about the bakery's allegedly looming closing, we've enjoyed our last rugelach a few times since then.

We got the owner, Abe Stern, on the phone today and here's how it went:

We said: "we heard you were closing the retail store and doing just wholesale, out of Brooklyn."

Stern said: "Yeah, I read that too. It's not true. Nobody ever consulted me."

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Stern says the reports were all based on the fact that he sold the building. "From there, people assumed, but we're still here and so far, I don't have a plan to move, yet."

When we pressed him about that dangling, threatening "yet," he said "Life is full of surprises. You know, never say never."

Related:

Curbed on Gertel's, 10/6.
EFV on Gertel's, 10/12.
Lost City on Gertel's, 10/13. Update, 11/2.
Newyorkology on Gertel's, 10/16.
Grub Street on Gertel's, 10/18.

Gertel's 53 Hester Street (212) 982-3250

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