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To its credit, Sundance this year rolled out the red carpet for filmmakers whose work fails to flatter a number of the festival's major sponsors, including these four:

L'Oreal. Friends With Money's downwardly mobile heroine (Jennifer Aniston) turns to stockpiling free samples of skin care products (and so can you!).

Starbucks Coffee. The British Black Gold sternly points the finger at multinational java giants for exploiting Ethiopian farmers. But the livelier buzz-kill comes in the short doc Preacher With an Unknown God, whose holy man turns a serving counter at Starbucks into a pulpit, calling on the congregation to "neutralize this cash register now!"


See also:

  • Friends Without Money
    All quiet on the Western front: The best fiction entries at Sundance '06 were also the smallest
    by Dennis Lim

  • This Year's Dramatic Competition Largely Devoid of Drama
    by Dennis Lim

  • Particles of Truth
    Illness docs, an unembedded Iraq expos�, and Al Gore vie for attention in a chilly Sundance market
    by Rob Nelson

  • Gross Points
    Sundance distribution deals and the science of no-sleep
    by Anthony Kaufman

    Festival Express
  • One, Two, Three
    Art School Confidential; The Science of Sleep; Little Miss Sunshine
    by Dennis Lim

  • Who Let the Dog Out?
    Rob Nelson reviews Alpha Dog

  • Volkswagen. A clutchless VW camper van epitomizes "indie" resilience in Little Miss Sunshine (which sold for enough to buy 400 Passats), though the maker of the fest's "official vehicle" is among the suspects in Who Killed the Electric Car?

    Fox Searchlight Pictures. This Film Is Not Yet Rated, Kirby Dick's raucous assault on the MPAA and the studios that support it, climaxes in the brazen identification of clandestine appeals-board members—including a top Searchlight exec whose "gotcha!" outing drew gasps and giggles from the press screening crowd.

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