Ben Sherman got his first big break in the a60s when his menswearain particular the Sherman button-down, available in a variety of vivid stripes and printsabecame a favorite with Londonas mod kids. Ben Sherman shirts were worn by every Brit band from the Kinks to the Birds, and later donned by mod-style-emulators like the Buzzcocks, the Jam, and Madness.
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