Ideya - Closed

349 W. Broadway
New York, NY 10013


  • Sun, Sat 11:30am-11pm, Mon-Wed 12:30pm-11pm, Thu-Fri 12:30pm-12am
  • $$; $$$
  • Delivery, Family Style, Takeout
  • Brunch, Dinner, Lunch
  • Full bar
  • No Parking
  • Reservations Accepted, Reservations Not Necessary
This simple place seems transplanted from Ipanema or Rio Piedrasaa place to stop and eat while greeting friends and sipping rum. Whitewashed brick walls, oscillating fans, and a guayabera-clad wait staff who greet you with "Buena" almost make for a substitute vacation. The bar portion of the restaurant offers a drinker's tour of the rum beverages of the Hispanic world. Select a daiquiri worthy of Hemingway's Floridita, or a mojito, which adds a sprig of mint to lime juice and white rum. Brazil's habit-forming caipirinha, made as it should be with Pitu cachaASSa, is also available, as are appropriate wines and beers from Panama to Guatemala, including Bacardi's retake on Cuba's classic Hatuey.

Related Stories (1)

  • Buena Ideya
    Tuesday, January 26, 1999 at 3 a.m. by Jessica Harris

    Christmas was over, Easter was far away, I needed a break, but the calendar was too crunched for a weekend getaway. I'd just about despaired when Ideya materialized like a hibiscus in a puddle of slush. A neon-rimmed cooler that cou...


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