516 5th Ave.
New York, NY 10036
Founded with the philosophy that cosmetics don't have to cost a week's rent to be of excellent quality, the Korean export MAssha cuts out the middleman and sells its own line of cosmetics and skin-care products at prices equivalent to or less than drugstore brands. Welcome to the $5 facial cleanser, the under-$6 foundation. Over five hundred of the products MAssha actually offers, from lipstick to cleansing masks to nail polish, cost less than $5.--ZAPPIA OTHER LOCATIONS: MAssha Soho 513 Broadway 212-334-5630 MAssha Queens Center 90-15 Queens Blvd #1082 718-271-6268


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