Santa Maria Novella

285 Lafayette St.
New York, NY 10012
Can't make it to Florence? Doesn't matter; Lafco, the U.S. distributor for Santa Maria Novella, a line of soaps and fragrances that dates to (get ready) the 16th century, has a gorgeous, vaguely Florentine shop in Soho that will transport you just as surely as a 747. Much beloved, and deservedly so, these soaps are nothing short of astounding: The fragrances are lovely and linger on the skin, and you'll feel clean and chic all through the day.


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