Shin Choi

250 W. 39th St.
New York, NY 10018
212-921-8223
There's an anonymous beauty to Korean designer Shin Choi's collection for women. These are clothes, simply put, for the woman who dresses more for herself than for other people, for the woman who doesn't care for clothes with so many signature earmarks that they render the wearer into a billboard for a particular brand. Sadly, there's little room for such clothes in this cityawhere the well-heeled want everything, including college educations and home addresses, to scream statusabut Shin Choi still adamantly caters only to the rare customer who is interested in looking good above all else.

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