The young, the hip, the Standard. Formerly the Cooper Square Hotel, Andre Balazs took over in 2011 and adopted it as one of his babies. The glassy 21-story highrise fits right into the new Cooper Square, nestled between the equally architecturally impressive Cooper Union School and a brand new office conglomerate. It features the Faustina restaurant and a pretty obsolete cafe—go for the cheaper and far more interesting fare on neighboring St. Marks—but it's those legendary Standard views and attractive staff that make it worth the while.
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