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Believe Lounge

1 E. 36th St. New York, NY 10016 | Murray Hill | 212-481-4955

Location Description:

The brainchild of self-described "eccentric enchantress" Chynna Soul, this is perhaps the first bar to come with its own mantra: "You are the Energy that Shines or Shades another's Soul, be Conscious of YOU." (It's even printed on the business cards.) While Soul's union with the cosmos might sound off-putting, her artistic bent yields one cozy, refreshingly offbeat drinking den. The gypsy element comes from her penchant for gold-leaf side tables, gilded mirrors, and opulent, velvet-draped furniture (including the bed next to the bar). With the entire space lit only by soft red lights and candles, visitors can just make out the random, typed-out words and curious metal figurines forming an ad-hoc collage under the glass-topped tables. However, she's clearly banking on the young, moneyed Murray Hill crowd to shell out $12 for the Southern Comfort-spiked punch Typsy Gypsy or the Sangria Soul (sangria pumped up with Ketel One and Champagne). That's still way too steep in our books.


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