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Owner and designer Pamela Atwood started her lingerie line, Girly NYC back in 1993. She cut out the middleman a year and a half ago when she opened her boutique, with the concept of a jewelry box in mind. She certainly achieved that goal. The store is small but uncluttered, filled mostly with great fitting and extremely girly panties, bras, camisoles, and lingerie-esque tops that look great with jeans. She also carries some local designers, like clothing from Mint and Amanda Upichard, and jewelry from Pretty Little Thing and Tiara Misu. Girly NYC is also one of only a handful of stores to carry McBride Beauty's natural tonics, moisturizers, and soaps.