Search More


It's a Mod, Mod World

436 E. 9th St. New York, NY 10003 | Noho | 212-460-8004

Location Description:

What do you get when you hybridize FAO Schwartz with a fetish emporium? That test-tube baby would be It's a Mod, Mod World, an East Village specialty store with stock that could make the word eclectic blush. A combination of religious kitsch, queer culturama, and bona fide collectibles makes the store a destination for downtown hipsters, action hero fanboys (and girls!), retrophiles, and even crunchy granola typesaMod is big on recycling. Bejeweled clocks dominating the walls are made from empty boxes of Tide, Cat Chow, Oreos, mac and cheese, and Irish Spring, among others.