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Nom de Guerre

640 Broadway New York, NY 10012 | Soho | 212-253-2891

Location Description:

It's irksome, somehow, when a store that tries so hard to be cool actually is cool. You want to be annoyed by Nom de Guerreait's an irritating name, admit itabut the clothes, for men and women, are great, the shoes are really stylish (if astronomically expensive), and even the skater-boy sales staff are adorable in their own, oblivious way. OTHER LOCATIONS: Williamsburg 88 N 6th St Brooklyn, NY 718-384-3363