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R.U.B. (Righteous Urban Barbeque)

208 W. 23rd St. New York, NY 10011 | Chelsea | 212-524-4300

Location Description:

This Chelsea barbecue joint is blissfully free of country bric-a-brac and cowboy memorabilia. Instead, the focus is on the barbecue, smoked by chef Skip Steele and founder Paul Kirk. The vibe is casual: a few TVs play overhead, wooden tables sit unadorned, waiters in staff T-shirts take orders from diners who choose from the menu written on the wall. The kitchen keeps it old-school, meaning once it runs out of a particular cut of meat, that¹s it for the day; annoying if your favorite spare ribs aren"t available, but reassuring once you realize that day-old meat or microwaves are out of the question. Meat is smoked at low heat for up to 17 hours, resulting in some seriously tender barbecue. Choose from a variety of pork ribs, plus beef brisket, pulled pork, smoked turkey and those delicious little fatty treats known as burnt ends. Sandwiches offer the option of eating your barbecue without stuffing yourself silly.—Keith Wagstaff

Related Stories (5)


  • Cuisine(s): Bar Food, Barbecue
  • Hours: Sun-Thu 11:30am-11pm, Fri-Sat 11:30am-12am
  • Price: $$, $$$
  • Serving: Dinner, Lunch
  • Alcohol: Full bar
  • Reservations: Accepted, Not Accepted
  • Parking: No Parking
  • Payment Types: All Major Credit Cards
  • Attire: casual
  • Features: Delivery, Kid Friendly, Takeout, Wheelchair Accessible

Related Stories

  • Fork in the Road: Photos
    The smoked beef brisket at BrisketTown, 12/1/12. Note the thick smoke ring and the moistness of the meat. Smoked 12 to 16 hours. This week Counter Culture traipses in to BrisketTown, Dan...
  • Fork in the Road: Interviews
    Yesterday, we talked to Paul Kirk, a/k/a the Baron of Barbecue and executive chef and co-owner of R.U.B., about his new outpost on Long Island. Today, Kirk divulges his best barbecue secrets...
  • Fork in the Road: Interviews
    Paul Kirk's Chelsea barbecue palace is named R.U.B., which stands for Righteous Urban Barbecue. Amen. Now, Long Islanders have their own outpost, serving the same menu of ribs, wings, burnt...
  • Fork in the Road: Cooking
    The new Long Island outpost of Chelsea's R.U.B. BBQ is just the first of several new locations coming to the tristate area. Executive chef and co-owner Paul Kirk, known as the Kansas City...
  • Dining: Reviews
    The pompous and sanctimonious name kept me out of R.U.B. (Righteous Urban Barbecue) for weeks. So, too, was I skeptical of the wave of hype that carried its Kansas City impresario, Paul...