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Hm, Dr. Dre Will Be DJing at Best Buy Later Today

This is your new Virgin Megastore in-store, I suppose. The brand new Union Square 24-hour retail outlet will host Dr. Dre, Jimmy Iovine , will.i.am, Major Lazer, and David Guetta for some sort of series of live appearances, starting at 4pm today. Asking "why?" is futile and probably pointless--the answer involves something called Club Beats, which from the video I just watched most of looks to involve a lot of will.i.am beatboxing and the delusional belief that DJing is about to be "what hip-hop was in 1990" (thanks Jimmy Iovine!), i.e. primed for a major commercial and artistic explosion. On equipment purchased from somebody in a blue shirt at an electronics store. The revolution is now. (Dre though, seriously...) [Brooklyn Vegan]


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