A Year in the Life of a New York City Bicycle, in 51 Seconds

From our

East Village blogger pal EV Grieve comes this bike video

created by a branding company called

Red Peak,

which "conducted a unique urban experiment for Hudson Urban Bicycles." Basically, they chained a bike tricked out with bells, whistles, and other steal-worthy accoutrement (


water bottle) to a post in Soho on January 1 of 2011. They proceeded to photograph the bike daily for the rest of the year, "watching it slowly vanish before our eyes."

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And it did!

The bike ended up poached, and then gone, and the photos became a calendar called "LIFECYCLE: 365 days in the life of a bike in NYC," which is also a PSA not to chain your bike up on the streets of New York for a year. 200 or so days, however, and you're golden.

Watch a bike disappear a little every day in 2011 [EV Grieve]

[JDoll / @thisisjendoll] Go to Runnin' Scared for all our latest news coverage.

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