Big-Gulp Ban Passes; Soda Fans "Exploring Legal Options"

*Update: in an act of civil disobedience, we just drank 100 ounces of Mt. Dew in 90 minutes.

As expected, Mayor Mike Bloomberg's proposed "Big-Gulp Ban" has been approved by a city health council, but opponents of the new ban say the fight to not let Hizzonor treat us like children isn't over.

"This is not the end," says Eliot Hoff, spokesman for New Yorkers for Beverage Choices. "We are exploring legal options, and all other avenues available to us. We will continue to voice our opposition to this ban and fight for the right of New Yorkers to make their own choices. And we will stand with the business owners who will be hurt by these arbitrary limitations."

The plan, as we've chronicled, makes no sense -- it prohibits restaurants, sports venues and movie theaters from selling soda in containers larger than 16 ounces. However, there is nothing to stop a person from simply buying two sodas, or purchasing whatever size soda they want from a business like a bodega or grocery store, which aren't subject to the ban.

For further reading on Bloomberg's ban, visit our Nanny-State of Mind Archives.

In addition to doing literally nothing to curb obesity, critics say the mayor's plan will hurt businesses -- again, while doing literally nothing to curb obesity.

"The average New Yorker only goes to the movies four times a year, and purchases concessions twice," says Robert Sunshine, executive director of the National Association of Theatre Owners of New York State. "The choices made during the other 363 days out of the year have a much greater impact upon public health and serious issues like obesity. With ticket sales this summer at a ten year low, and down again another three percent in 2012, this ban will only serve to further reduce lines at theaters, not the waistlines of our patrons."

Again, those opposed to the mayor's ban say the fight isn't over, and expect that public outrage will continue to grow with today's passage -- so stay tuned...

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