Cooper Square Hotel is Now The Standard, East Village; Go About Your Business
The Cooper Square Hotel is dead, long live The Standard, East Village. The 21-story glass and steel tower across the street from our offices has been bought by Standard Hotels. As part of this monumental change, the hotel will now be called "The Standard, East Village." What's in a name? That which we call a rose by any other name would still be an excruciatingly ugly eyesore that looks like it crawled out of a Steve Wynn fever dream.
We have reported on Cooper Square Hotel's financial problems in the past, but that saga looks to be over as their new owners declared the purchase of the building on their website: "WE ARE VERY PROUD TO ANNOUNCE THE 5TH ADDITION TO OUR STANDARD FAMILY WITH THE STANDARD, EAST VILLAGE!" (Caps theirs).
They plan on "refurbishing the rooms, revamping the restaurant and reimagining the public spaces."
"Don't get too excited," the letter, signed "xoxo, Stan," says, "Unlike The Standard, New York, this East side counterpart, located on the corner of East 5th Street and Bowery at Cooper Square, is going to be a more mellow alternative to all the boom in your West side room."
New York Rangers vs. Philadelphia Flyers
TicketsWed., Jan. 25, 8:00pm
Seton Hall Pirates Men's Basketball vs. Butler Bulldogs Men's Basketball
TicketsWed., Jan. 25, 8:30pm
New Jersey Devils vs. Washington Capitals
TicketsThu., Jan. 26, 7:00pm
Seton Hall Pirates Womens Basketball vs. Xavier Womens Basketball
TicketsFri., Jan. 27, 7:00pm
We welcome our new neighbors, just tell your DJs to keep the dream tribal house music down during working hours.
Get the ICYMI: Today's Top Stories Newsletter Our daily newsletter delivers quick clicks to keep you in the know
Catch up on the day's news and stay informed with our daily digest of the most popular news, music, food and arts stories in New York, delivered to your inbox.