Endorsements are vital parts of a campaign's method of connecting with voters who would otherwise remain skeptical of a candidate's performance. They run as supplements to the Big Picture, stumping on behalf of a message that they believe in for the most part (search: Republican candidates' speeches about Romney before and after Romney became the dominant frontrunner).
And always make sure you put the candidate first and foremost.
The Mayor of America is an exception to the endorsement formula. On CNN's "State of the Union" this morning, Rudy Giuliani made an implication that, although Romney's record is admirable, it is nowhere near what he accomplished during his tenure as the Mayor of New York but at least better than Obama's record as President.
In other words, Romney is stuck in the void between a socialist and... a mayor?
And Giuliani's explanation for his criticism: "Well, there's a certain amount of personal ego in that." When Rudy endorsed Mitt a month ago , did he mention that he would be terrible at the job?
For comparison purposes, let's put these priorities on a scale of 0 to 10: Obama, 0; Romney, 5; Giuliani, 10. The self-boosting attack, if you could even call it that, reiterates points Giuliani made in the 2008 election, when he strutted his reign as Mayor as a talking point yet was unable to realize Florida only matters in the general election. Once again, the predecessor to Bloomberg brought out the good ol' unemployment numbers to fight his case.
"Maybe it was circumstances or whatever, but I had massive reduction in unemployment. He had a reduction in unemployment. He had a reduction in unemployment of about 8, 10, I think it was 15%? I had a reduction of unemployment of 50%."
Fact check: the only major drop in unemployment under Giuliani came in May 2001, when the rate fell to 5.0% from 7.5%; not exactly "half" unless you see the glass as full all the time.
And, when it comes to Romney's economic record as Governor of Massachusetts, it seems as if Giuliani can spin anything to fit a story. The unemployment rate under the Bain Capital buddy teetered back and forth while he was in office but maintained a steady decline for the most part; a factoid Giuliani cannot claim about the City, a place that happens to be completely different than an entire state. Also, keep in mind, Romney was a completely different person back then.
Now, he's predicting that, after he wins, he'll have the unemployment rate below 6% by the end of his first term.