Monolithic Discount Grocer Bringing Low Prices, "Going Out of Business" Signs To Queens
ALDI, the international discount grocery chain, has announced that it'll be opening its first store in New York City in early 2010 -- and that it'll be in Queens. (The owners won't say exactly where.) ALDI already has more than a thousand stores in the U.S. It's a sister store to Trader Joe's -- they're both owned by the same brothers, German-born Theo and Karl Albrecht -- and is sort of like the Wal-Mart of grocery store chains, offering deep discounts and a large selection of store-brand merch exclusive to ALDI. (Remember by the way, that's "ALDI," not "IKEA.")
"They shake up a market," says supermarket consultant Burt Flickinger. "And they don't come in with just one store. They'll open five, then 10 and 15."
That noise you hear is Mom & Pop already being crushed under the heel of the coming German supermarket blitzkrieg.
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