'NYC Rapture Readiness Committee' Signs Prepare You For the World's End
Runnin' Scared was walking down Third Avenue today and saw some signs that look like this:
We went to the website listed on the posters, RaptureReadyNYC.org, and found other examples:
We thought maybe artist Jay Shells was behind it, but alas, no. He "digs it," though.
New Jersey Devils vs. Washington Capitals
TicketsThu., Jan. 26, 7:00pm
Seton Hall Pirates Womens Basketball vs. Xavier Womens Basketball
TicketsFri., Jan. 27, 7:00pm
New York Knicks vs. Charlotte Hornets
TicketsFri., Jan. 27, 7:30pm
Big Ten Super Saturday College Basketball - Wisconsin V Rutgers
TicketsSat., Jan. 28, 12:00pm
As with everything these days, it's the work of a branding agency, though we're still trying to work out what exactly they're branding.
Update 5:25 p.m.: Mystery solved. DIGO, the branding agency behind this, sent us a press release explaining the signs. It reads in part:
The agency created a satirical campaign promoting Rapture Readiness with the New York City Dept of Public Safety in mind, and their offices will be the official base of operations for the Rapture. After all, whether you are planning on a long trip, or are instead preparing to suffer the wrath of God, don't you want to do it in style?
Go to Runnin' Scared for more Voice news coverage.
Get the ICYMI: Today's Top Stories Newsletter Our daily newsletter delivers quick clicks to keep you in the know
Catch up on the day's news and stay informed with our daily digest of the most popular news, music, food and arts stories in New York, delivered to your inbox.