Rent in the Fabric
Uni Watch has long decried the proliferation of corporate logos on team jerseys, primarily because they sully the bond between team and fan. But individual sports are different: Boxers, cyclists, and tennis players don't fall under the umbrella identity of a team, and many of them couldn't cover their training and travel expenses without sponsorship revenue from companies whose logos appear on their outfits. In the non-team context, such logos therefore seem less objectionable.
Even so, one has to wonder about the new ground broken a few months ago by pro bowler Kim Adler, who sold off eight square inches of ad space on her bowling attire via an eBay auction. Bidding started at $4000, with the winning bid of $14,389.89 submitted by Pacific Pools. As non-team athletes look to gather more sponsorships without having to hire agents, Adler's approach is probably the wave of the future, and it earns Uni Watch's vote as the most notable uniform development of 2002.
Meanwhile, back in the world of team sports:
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