SI Swimsuit Issue Shares Circ-Boosting Power with Local Press

SI Swimsuit Issue Shares Circ-Boosting Power with Local Press

The Sports Illustrated Swimsuit issue is out, and the fashion statement is that ladies will be wearing their bikinis this season with the top detached and held in the hands. The New York Post celebrates with a slideshow of previous covers, and so does the Daily News (though more selectively, in a "Top 20"). The Wall Street Journal takes a financial angle ("promotions have helped Sports Illustrated offset a drop in print-advertising revenue") and eschews its usual stipple-drawing illustration for a photo of a lounging Jessica White; the Times only mentioned Sports Illustrated and "models" together in the case of Alex Rodriguez. Look, it's local coverage -- SI has a model named Brooklyn Decker. (h/t Fleshbot.)


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