Snapple in the Apple
A big part of the rationale for electing a billionaire businessman as mayor was just that: Michael Bloomberg was a businessman, he'd made billions, ergo, he could get the job done.
But consider the flapnow in courtover the Bloomberg administration's maiden voyage into the brave new world of city marketing: its $40 million deal to sell Snapple Beverage Corporation the exclusive right to place its vending machines in city schools, along with a separate, $126 million pact to make Snapple New York's official brand.
Since Bloomberg announced the agreements last fall, city comptroller William Thompson has blasted them as tainted and improper. Last week, Thompson went to court to block the "official beverage" contract, arguing that Bloomberg's aides sidestepped City Charter rules in awarding it. Bloomberg, baring his new tough-guy sneer, dismissed the complaint as "political red tape." Such quibbling, he suggested, threatened some hefty corporate cash for New Yorkers. But just how businesslike has the performance of Bloomberg's team been in handling the Snapple affair?
Not very, according to an audit of the school vending machine contract released by Thompson last month. The audit depicts both outside expert consultants hired by the city and in-house bureaucrats as engaged in bumbling missteps and confusion, while promoting commercialism so crass that even Coca-Cola was appalled. Some examples:
In an April 12 letter ordering the comptroller to register the citywide contract, Bloomberg called the Snapple agreements "praiseworthy," but admitted problems. "They have not been the product of a perfected process that the city will seek to replicate in the future," wrote the mayor.
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