Starbucks Unveils Instant Coffee
Starbucks, known back in olden times as the quality coffee vendor in a world full of dishwater brews, is now marketing instant coffee. Instead of coming in jars and tubs like the old-fashioned freeze-dried crystals people used to spoon into hot water, the new "Via" powder will come in long, European-looking packets, which you can empty with a cosmopolitan flick of your wrist. Packs of three cup-sized servings of Via will be sold for $2.95, $9.95 for a 12 pack, out of Starbucks outlets, though we imagine supermarkets are the next step.
WTOP taste-tested Via instant on its employees. "Mike called it a variety of things," they report. "But on-the-record he would only call the instant coffee 'not very tasty.'" Another taster said it was "a step above regular instant coffee." Oddly, no one said it tasted burnt.
Get the ICYMI: Today's Top Stories Newsletter Our daily newsletter delivers quick clicks to keep you in the know
Catch up on the day's news and stay informed with our daily digest of the most popular news, music, food and arts stories in New York, delivered to your inbox.