Starbucks Unveils Instant Coffee
Starbucks, known back in olden times as the quality coffee vendor in a world full of dishwater brews, is now marketing instant coffee. Instead of coming in jars and tubs like the old-fashioned freeze-dried crystals people used to spoon into hot water, the new "Via" powder will come in long, European-looking packets, which you can empty with a cosmopolitan flick of your wrist. Packs of three cup-sized servings of Via will be sold for $2.95, $9.95 for a 12 pack, out of Starbucks outlets, though we imagine supermarkets are the next step.
WTOP taste-tested Via instant on its employees. "Mike called it a variety of things," they report. "But on-the-record he would only call the instant coffee 'not very tasty.'" Another taster said it was "a step above regular instant coffee." Oddly, no one said it tasted burnt.
Get the This Week's Top Stories Newsletter
Every week we collect the latest news, music and arts stories — along with film and food reviews and the best things to do this week — so that you’ll never miss Village Voice's biggest stories.
- The Ray of Ray's Candy Store Back in the Shop Despite Heart Surgery
Sat., Aug. 1, 1:00pm
Sat., Aug. 1, 2:00pm
Sat., Aug. 1, 7:00pm
Sun., Aug. 2, 3:00pm
- Here Are the Locations From 'Kids,' Twenty Years Later
- What Can We Learn From Donald Trump's Twitter Account?