"He is a super-American," says dapper young professor Finlay Campbell after Cassius Clay's cocksure, smart-alecky press conference. It's 1964, and the 22-year-old Clay has just defeated Sonny Liston, heretofore the Heavyweight Champion of the World. "Using the technique of PR, where you can transform something which seems nothing into the most desirable object available, and doing it on his own, he has fulfilled Madison Avenue at its best. Or worst." But Campbell knows that more is at stake than merely a boxing title. Unfettered and infectious, Clay's bravado threatens the already creaky social order. The Louisville Syndicate, the whiskey-pickled cracker barrel of rich, old, white Southerners who financed Clay, aren't too comfortable with this new Negro with ego. But the generous return on investment has kept them quiet. "Cassius Clay beat them," exults Campbell. "Beat them at their own game. He is the independent hipster. The jazzman turned boxer. That... More >>>