I thought I knew myself. Then I put three letters before my name and I disappeared entirely. Who knew "www" could provoke such an identity crisis? It was as if I'd been given the opportunity to choose a new name and couldn't decide between Mary or Moonbeam, as if I was on a makeover show and weighing the advantages of a Kate Winslet-ish nose or a Kate Hudson-esque chin. But this was much more metaphysical than that. A website was a chance to receive a Total Reputation Makeover. Gone would be the horrifying debris washed up by the ruthless surf of Google. The nasty customer reviews would be conveniently omitted and replaced by carefully selected encomiums. The out-of-context quotes from newspaper interviews would be traded for witty, eloquent statements custom written for the homepage. Unfortunate mug shots would be eclipsed by a strategically lit and suitably hot photo of myself. In other words, the website would set the record straight. Thought you knew... More >>>