In the beer industry, Jim Koch is a bit of a weirdo. Neither well-paid monkey of Anheuser-Busch nor enterprising Belgian monk, he hovers in some Middle Earth of American microbrewers—all resolutely banded together to protect the craft from watered-down corporate schwag or foreign-import invasions. Koch's second-tier status only seems to energize him—the founder of The Boston Beer Company tastes every batch of Sam Adams before it leaves his factory, dunks himself in stale beer at festivals to prove his devotion to freshness, and since 1993, has tried to market some of his beer as a fancy after-dinner drink, on par with... More >>>