The protagonist of Colson Whitehead's briskly existentialist third novel is a nomenclature consultant, which means that he receives money to name things like pharmaceuticals and toys. The book's title comes from a bandage manufactured to color coordinate with pigments other than Caucasian. The narrative alternates between flashbacks to the events leading up to an awards ceremony honoring the year's nomenclature highlights, after which he has a toe amputated and quits the firm, and the second-chance commission he receives to name a town formerly... More >>>