Start with a chunky funky beat. Layer in a mind-bendingly catchy sample that screams, "This is fun! This is fun! This is fun! This is fun!" Add a few rap'n'diva bits to increase memorability. A recipe for Puff pop pastry? Nah, it's the basic formula for big beat. There is no song on a typical big beat record, little melody, less harmony, only hooks, rhythms, and tartly tangy ear candy that can be slurped up via the crappiest club sound system or car radio. The bastard child of hip-hop production techniques and house music serotonin levels, big beat is easy to do, yet tough to do well, and no one does it better or bigger or beatier than Norman Cook,... More >>>