In 2002, Warner Music Group's Atlantic Records gave frustrated-musician -turned-marketing guy (and childhood Led Zep fanatic) Dan Kennedy his first full-time job. Initially, Kennedy envisioned himself on the "front lines of rock 'n' roll," raging against the Man like it's 1968. Unfortunately, he arrived at Led Zeppelin's record label just in time to observe what the end of an era looks like. No all-day coke parties; Jimmy Page and Robert Plant never drop by the office. Kennedy's stuck producing Fat Joe promo videos and masterminding... More >>>