With a name that not even the PR team at Smokefree America could dream up, Victor DeNoble emerges as the hero of Charles Evans Jr.'s mostly muscular documentary on the 1990s campaign to expose Big Tobacco. DeNoble, a psychologist, was hired by Philip Morris in 1980 to study the effects of nicotine; four years later, he and his colleague Paul Mele were fired for their findings—and, thus, unwanted evidence—that the substance was highly addictive.... More >>>