Smirnoff Ice

  • Blogs

    April 25, 2012

    Cops Bust Bodega Worker Ismael Duran for Not Selling Booze to Minor

    If you sell alcohol to a minor, you can get arrested. And if you do not sell alcohol to a minor, you can apparently also get arrested. No, really. The Daily News tells the story of Ismael Duran, a father of three who immigrated to the U.S. from the Dominican Republic three years ago. Duran work ... More >>

  • Blogs

    September 2, 2010

    Bros Icing...Hos? The Meme That Wouldn't Die

    ​Channeling Foster, who identified Bros Icing Bros as Your Latest Internet Meme way back in May and then chronicled it through its multi-layered existential crisis of a life and maybe-or-maybe-not demise: Have you heard tell of the "game" in which men of a certain age -- the type prone to exce ... More >>

  • Blogs

    August 6, 2010

    Bros Icing Bros: "Tecate Bukkake" or "Wizard's Staff," The Next Generation?

    ​Ever hear of the insipid urban drinking terrorism ritual known as Bros Icing Bros? It's a game that involves your friends, your friends being frat-boys/patronizing the supposed behavior of frat-boys (thereby inadvertently exhibiting frat-boy behavior themselves), and The Worst Malt Liquor Dri ... More >>

  • Blogs

    July 15, 2010

    Bros Icing Bros: Dear New York Media, Smirnoff Would Like To Thank You For Selling This Stupid Drinking Game

    ​Have you heard of the once-legendary and now-kinda-dead urban terrorism drinking game Bros Icing Bros? It involves the fermented sugarpiss known as Smirnoff Ice, your friends, and casual alcoholism. For a while, it was all the alcoholic hipster-rage, and then, last anyone had heard, the websi ... More >>

  • Blogs

    June 17, 2010

    Video: Attempted "Icing" of Gawker Media's Nick Denton Yields Extraordinary Awkwardness

    If you don't know what Bros Icing Bros is, well, the short version is that it's a drinking game involving "Bros" and Smirnoff Ice. Neither of which I'm willing to venture that Gawker Media publisher Nick Denton has ever had any kind of significant encounter with. Until now.

  • Blogs

    June 16, 2010

    Bros Icing Bros: Is Bros Icing Bros Finished? (UPDATED!)

    ​Have you been made aware of the hedonistic urban drinking renaissance that is Bros Icing Bros? It's a "game" involving Bros worldwide, you, and The Only Malt Liquor Drink Worse Than Spilled BP Oil Swept Out of The Ocean, Smirnoff Ice. And -- gird your loins, Bros -- it may very well be coming ... More >>

  • Blogs

    June 15, 2010

    Bros Icing Bros: Icing Attempted on Legendary Astronaut Buzz Aldrin by Foursquare Co-Founder

    ​Are you hip to the cultural brainworm sometimes referred to as Bros Icing Bros? It involves Smirnoff Ice and humiliation, kind of like your third "real" girlfriend. Regardless: Last night at Cipriani Wall Street, a ceremony celebrating the greater cultural merits of the I CAN HAZ CHEEZERBURGE ... More >>

  • Blogs

    June 14, 2010

    Bros Icing Bros: Getting 'Iced' by the NYPD

    ​Have you familiarized yourself with the trendiest form of casual trepanation through liquor consumption to hit the streets, commonly referred to as Bros Icing Bros? It's a procedure-cum-game in which you force those you love to drink The Worst Malt Liquor Beverage on Earth, Smirnoff Ice, beca ... More >>

  • Blogs

    June 10, 2010

    Bros Icing Bros: The Media Conspiracy, Unveiled

    ​Have you been subjected to the braindead drinking war-dance ritualism that is Bros Icing Bros? It involves you, everyone you know, the existential nature of the universe, and The Closest Carbonated Beverages Can Get to Resembling Sweetened Fizzy Piss, Smirnoff Ice. The most recent development ... More >>

  • Blogs

    June 9, 2010

    Bros Icing Bros: In Which the New York Times Gets 'Iced'

    ​Have you been made aware of the masochistic alcoholism pandemic known as Bros Icing Bros? It's a "game" that turns all of your friends into sadistic, binge-drinking, paranoid terrorists. The kind who will stop at nothing to peer pressure you into drinking The Worst Malt Liquor Beverage on Ear ... More >>

  • Blogs

    June 4, 2010

    Bros Icing Bros: The War on (Smirnoff Ice) Terrorism

    ​Are you familiar with this Bros Icing Bros frenzy? It's a fad, game, and form of "fun" urban terrorism that involves you, every "bro" you know, and The Most Disgusting Malt Liquor Beverage on Earth, Smirnoff Ice. It works like this: You challenge your friends to drink it by "surprising" them ... More >>

  • Blogs

    May 28, 2010

    Bros Icing Bros: Has the Icing of Bros Affected Smirnoff Ice Sales?

    ​Are you familiar yet with the nauseating cultural epidemic known simply as Bros Icing Bros? It involves your friends and co-workers, and falls in the gray area between social assassination and masochistic drinking games. The "object" is to force (or "Ice") fellow "players" (or "Bros") into dr ... More >>

  • Blogs

    May 27, 2010

    Bros Icing Bros: Smirnoff Officially Denies Involvement in Bros Icing Bros Phenomenon

    ​Do you know what Bros Icing Bros is? It's a "game" that is turning the absurd fiction that people would walk around forcing other people to drink The Grosses Malt Beverage on Earth - Smirnoff Ice - into a reality. As far as anyone can tell, the phenomenon started with an original website (Bro ... More >>

  • Blogs

    May 26, 2010

    Bros Icing Bros: The Documentary

    ​Have you heard of the cultural phenomenon known as Bros Icing Bros? It's a lived-in game encouraging binge drinking by way of urban terrorism, in which people are forcing each other to drink The Worst Malt Liquor Beverage on the Planet, Smirnoff Ice. And now there's a film documenting the mad ... More >>

  • Blogs

    May 25, 2010

    Bros Icing Bros: The Carnage Continues Through Tuesday

    ​Yesterday, we wondered if Bros Icing Bros - the urban guerrilla warfare game involving The Worst Malt Liquor Beverage on Planet Earth - was going to end, and if it wasn't, who'd be the first "Bro" iced on Monday morning. We got our answers.

  • Blogs

    May 24, 2010

    Bros Icing Bros: Who Will Be the First Bro 'Iced' in America on Monday Morning?

    ​Maybe you haven't heard of the newest cultural phenomenon, Bros Icing Bros. The short version: it's a fratboy "game" of guerilla-style urban warfare involving The Single Grossest Beverage on the Planet, Smirnoff Ice (or any of its flavor variations) and your friends, co-workers, or people you ... More >>

  • Blogs

    May 21, 2010

    Bros Icing Bros: The Wieden-Kennedy Agency-Wide Memo

    ​Have you heard about Bros Icing Bros? Here's the short version: It's a mercenary street sabotage game involving the Worst Malt Liquor Drink on the Planet -- Smirnoff Ice -- and your friends, who, when challenged, are forced to drink it, lest they not partake in the festivities of the day. And ... More >>

  • Blogs

    May 20, 2010

    Ashton Kutcher Has Been Put on 'Bros Icing Bros' Notice

    ​After the New York Times linked to our piece about Bros Icing Bros - a game/form of urban sabotage involving the worst malt liquor drink on the planet that is not, as far as anyone can tell, a viral marketing campaign - we'd figured that the worst of it had been pushed through relatively earl ... More >>

  • Blogs

    May 17, 2010

    Bros Icing Bros: Your Latest Internet Meme

    ​Sometimes the internet produces things that - despite every plausible explanation it presents for them - can't really be explained. Which explains this.

  • News

    April 24, 2001

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