Activists for the Overweight Stand Up to Obesity Campaign in Georgia
Is this ad too harsh?
Courtesy of Strong4Life
An obesity campaign started by a hospital in Georgia called Strong4Life and featuring giant billboards with pictures of unsmiling overweight people has been deemed too harsh by several groups of activists, reported the BBC.
The BBC reported that Shannon Russell, a blogger at Fierce, Freethinking Fatties , collected letters of support against the Strong4Life billboards from public officials and sent them to the National Institute of Health. He received a letter in return from Alan Guttmacher, the director of the Institute of Child Health and Human Development, who wrote that the Strong4Life campaign "carries a great risk of increasing stigma" for overweight children.
According to the BBC, some of the Strong4Life billboards have already been taken down.
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