Asian Chipotle Will Get Competition from "Asian Chipotle"

Will there be Asian burritos on the menu?
Will there be Asian burritos on the menu?

Crain's reports that the first of five locations of Sensebowl, a new "fast-casual Asian eatery concept," is set to open this week at 150 East 52nd Street. Partners Jonathan Krieger and John Woo describe the chain as "Chipotle meets Momofuku." Seems like a good idea, except Chipotle is already on track to debut its own fast-casual Asian concept for mid-2011. Sensebowl might have beaten Chipotle to the punch, but Chipotle already has a strong and loyal fan base. But maybe David can defeat Goliath with some really pungent kimchi?

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