Asian Chipotle Will Get Competition from "Asian Chipotle"
Will there be Asian burritos on the menu?
Crain's reports that the first of five locations of Sensebowl, a new "fast-casual Asian eatery concept," is set to open this week at 150 East 52nd Street. Partners Jonathan Krieger and John Woo describe the chain as "Chipotle meets Momofuku." Seems like a good idea, except Chipotle is already on track to debut its own fast-casual Asian concept for mid-2011. Sensebowl might have beaten Chipotle to the punch, but Chipotle already has a strong and loyal fan base. But maybe David can defeat Goliath with some really pungent kimchi?
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