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Broadway Bites: A Pre-Holiday Pause from the Midtown Lunch (or Dinner!) [PHOTOS]

Broadway Bites is open from 11am until 9pm daily thorough November 24
Broadway Bites is open from 11am until 9pm daily thorough November 24
All photos by Hannah Palmer Egan

On Monday, Urbanspace NYC opened Broadway Bites, a new street fair in Herald Square (Sixth Avenue and 34th Street). With 25 vendors serving everything from pizza (yes, it's Roberta's) to lobster rolls (Red Hook Lobster Pound) to gluten-free vegetarian fare (Two Tablespoons), the market is giving midtowners a respite from the regular desk lunch.

And through the evening until 9 p.m., hungry would-be diners lined up to order even as the tents struggled to close for the night. Urbanspace press rep Rachel Van Dolsen says it's been this busy since Monday: "It was packed during the lunch rush, it was packed after dinner time, even during off hours, like around 3 p.m., there were still plenty of people milling around. People are really loving it."

The fair is a dual project between Urbanspace and the 34th Street Partnership, who Van Dolsen says is looking to "activate the space a little more." And, aside from providing fresh eats to corporate lunchers, the idea is to show off New York's artisan food scene: "Urbanspace loves bringing quality artisans and chefs to areas of Manhattan that aren't necessarily full of those creative people ... There are a lot of chains in Midtown, so this is a great way to give local people who are small business owners a chance to get in front of this amazing audience."

So far, Midtown is embracing a chance to get out and try something new: "It's blown us away," Van Dolsen says. "We had one of those, 'If you build it, will they come?' moments, but it's been fantastic." And a beer garden in Greeley Square Park can't hurt, because who doesn't enjoy a midday or after-work drink?

Fork stopped by yesterday evening to taste a few of the offerings.

Click through to the next page for a bit of food porn

 

Asiadog in Greeley Square Park
Asiadog in Greeley Square Park
Under the lights, a mobile feast awaits.
Under the lights, a mobile feast awaits.
Sausages...
Sausages...
Doughnuts at the Doughnuttery
Doughnuts at the Doughnuttery
Broadway Bites: A Pre-Holiday Pause from the Midtown Lunch (or Dinner!) [PHOTOS]

 

Broadway Bites: A Pre-Holiday Pause from the Midtown Lunch (or Dinner!) [PHOTOS]
Model dogs at Asiadog
Model dogs at Asiadog
Mexicue sold out of salsa verde mac & cheese before we arrived, but thier brisket sammy was a fine substitute.
Mexicue sold out of salsa verde mac & cheese before we arrived, but thier brisket sammy was a fine substitute.
Peter Litschi mans the wood oven at Roberta's, near 34th Street.
Peter Litschi mans the wood oven at Roberta's, near 34th Street.
Korean rice bowl from Seoul Lee Korean Barbecue.
Korean rice bowl from Seoul Lee Korean Barbecue.
Bright night, city lights at Broadway Bites.
Bright night, city lights at Broadway Bites.


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