Chipotle Teams Up With, of All Things, "Food, Inc." & More on the Midtown Doughnut Wars
In a strange turn of promotional mastery, Chipotle has partnered with Magnolia Pictures to promote the documentary Food, Inc. The chain, which hopes to spread the word about its use of organic and naturally raised foods, will sponsor free screenings of the film in 32 cities. [Reuters]
The Daily News is still tracking the doughnut wars pretty closely. In a blind taste test, Canadian newcomer Tim Hortons' doughnut holes won over those of rival Dunkin' Donuts. [NY Daily News]
Meanwhile, Dunkin' Donuts has taken to the streets in what many may perceive as a dirty--or at least, desperate--move: stationing themselves near eight new Tim Hortons stores and handing out dollar-off coupons redeemable at Dunkin' Donuts. [Bloomberg]
The blue Greek-themed "Happy to Serve You" New York coffee cups have given way to cups with random logos, from Capital One to Nurse Jackie. Recently, cups were even found bearing the name of Raymond James Stadium in Tampa Bay. [NY Times]
There's a fine art to luring tourists into your restaurant, and the greeters of Mulberry Street have mastered it. Especially Giovanni Bargilno, the greeter for Da Gennaro restaurant, who is especially persistent. [NY Daily News]
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