David Chang Flogs the French Culinary Institute in TV Commercial

Now in heavy rotation on NY1, a commercial featuring David Chang presents the cantankerous but beloved chef in a rather docile mood, delivering equal praise for his own Momofuku (he wanted to "cook delicious food and make it affordable") and the FCI ("the kitchens are beautiful and the staff is impeccable"). And, for all you hapless office workers, he crows, "I'd rather become a homeless bum than sit behind a desk." Are you sure about that, David?

In the opening frame, the commercial refers to Chang as an "FCI Alumni." Does that mean there's more than one of him? No, the FCI just doesn't realize that "alumni" is plural. Technically, he's an "alumnus" of the institute, proving you should go there for cooking instruction, but not to study Latin.

David Chang Flogs the French Culinary Institute in TV Commercial

Sponsor Content

Newsletters

All-access pass to the top stories, events and offers around town.

  • Top Stories
    Send:

Newsletters

All-access pass to top stories, events and offers around town.

Sign Up >

No Thanks!

Remind Me Later >