In the East Village, a New Deli That's Proudly Not Doing Anything New

"They've made it seem pretty old-timey, like it's been here forever, but I know better," says a customer at Harry and Ida's Meat & Supply Co., a new deli opened by Will Horowitz and his sister Julie Horowitz on the corner of Avenue A and 12th Street in the East Village.

"We're doing a lot of innovative things, but nothing we're doing is truly new," says Will Horowitz. The store is an homage to Horowitz's great-grandparents, bringing old family recipes to the East Village.

From smoked pastrami and bluefish to homemade jam, Harry & Ida's offers all sorts of local and homemade items to take you back to "old school" traditions, say the Horowitz siblings, who also own the nearby Ducks Eatery.

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