Kraft Pledges to Reduce Salt; McDonald's Plans to Sell $1 Summer Drinks

Recipe developers at major food corps are coming up with spicier and more complex recipes for the backs of food packages, such as Nestle's Sea-Salted Smoky Almond Bark or Betty Crocker's Chai Latte Cupcakes. [Wall Street Journal]

Kraft plans to cut sodium levels in its North American products by about 10 percent over the next two years, eliminating more than 10 million pounds of salt from popular snacks. [Reuters]

McDonald's is encouraging franchisees to offer $1 drinks in the hopes of boosting summer sales. The offer would extend not only to sweet tea, but also to fountain drinks. [Wall Street Journal]

Extreme eating clubs, like the Gastronauts, the Organ Meat Society, and the Brooklyn Bug Biters, are pushing the boundaries of what's considered "normal" to eat. [AP]

Garrett Weber-Gale, a 2008 gold-medal Olympic swimmer, says McDonald's' "Eat like an Olympian" campaign wasn't so far off. Some Olympians do, in fact, eat Mickey D's. [NY Times]

Restaurant chains are gearing up for March Madness with deals, social-media promotions, and game tie-ins. [Nation's Restaurant News]

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