Max Brenner Coda: Yep, Definitely Real
After an Australian paper interviewed the "real" Max Brenner -- who was previously thought to be a marketing creation -- a manager at the Union Square location of the chocolate chain told Fork in the Road that he was indeed very real. Now comes official verification: the company's rep e-mails that "Oded Brenner is the man behind the company who goes by Max. The company started 13 years ago by Oded Brenner and Max Fichtman but the current concept is not what it was then. Now, Oded "Max" Brenner is the sole man behind the brand, the face of the logo, and the concept developer. He officially goes by Max."
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