MORE

Milk Bottles and Cartons: Do They Have To Be Boring?

Designed by Lisa Ellerin, Alicia Prentice, Olivia Duval, Chris Yoon, Amy Ross, Blake Sanders | Country: United States
Designed by Lisa Ellerin, Alicia Prentice, Olivia Duval, Chris Yoon, Amy Ross, Blake Sanders | Country: United States
inspirationfeed.com

When you go to the bodega or supermarket to buy milk, the packaging is invisible -- you reach for the product without really looking at it, dump the bottle or carton in a red plastic basket, and proceed with your other shopping tasks. But it doesn't have to be that way, according to Igor Ovsyannykov of the blog InspirationFeed.com.

He accounts for the lack of imagination in contemporary milk packaging by citing the ephemeral nature of the product: "Business wise, there is no point to spend money on a design that will get thrown away in a couple of days (I'm not saying this is what every single company thinks, but most of them do)."

To counter this stultifying negativity, Ovsyannykov has collected 30 milk packaging designs, some from students, others from professional designers. Here are four more of our favorites.

Designed by Christy Srisanan and Erick Barrios | Country: United States
Designed by Christy Srisanan and Erick Barrios | Country: United States
inspirationfeed.com
Designed by KIAN | Country: Russia
Designed by KIAN | Country: Russia
inspirationfeed.com
Designed by Hattomonkey | Country: Russia
Designed by Hattomonkey | Country: Russia
inspirationfeed.com
Designed by Ben Stevens | Country: Australia
Designed by Ben Stevens | Country: Australia
inspirationfeed.com

Thanks to Amy Thompson (@thompsonamye) of Lucy's Whey for the link via Twitter.

Like this post? Take a gander at the rest of our blog.

Follow us on Twitter if you dare: @robertsietsema [Robert Sietsema] @chantytown [Chantal Martineau] @ldshockey [Lauren Shockey] @ForkintheRoadVV


Sponsor Content