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Mountain Dew Wants You To Continue Doing the Dew Despite Bloomberg's Proposed Soda Ban

Mountain Dew Wants You To Continue Doing the Dew Despite Bloomberg's Proposed Soda Ban
blog.newyorkartdepartment.org

Mayor Michael Bloomberg's proposed soda ban has been a recent source of controversy that has generated a lot of community backlash. Mountain Dew, in partnership with the New York Art Department, has challenged the recent discussion with a series of prohibition posters that have been installed on various streets throughout New York City.

The New York Art Department wrote on their blog:

As we started playing around with the brand's vintage soda bottles and cans, a different conversation around soda began picking up momentum in the city: A proposed city-wide ban on drinks larger than 16oz. We dismissed it at first but, as the topic gained steam, we thought: "What next, back to Prohibition... ?"

The posters were put up September 5, and they sport Mountain Dew's original "wave" logo of the '70s and '80s.

Mountain Dew Wants You To Continue Doing the Dew Despite Bloomberg's Proposed Soda Ban
blog.newyorkartdepartment.org

Contact me here or follow me @dearclarissa & on Facebook. To keep up with all of our food coverage go to Fork in The Road or follow us on Twitter @ForkintheRoadVV.


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