On Brooklyn's Food Artisans and Romantics
Artisan pickles, one of many products under scrutiny
"Area code 718 romantics love to see their hometown's name every time they pull something out of the fridge, to pretend a borough of 2.5 million people is a small English village, to partake of a Shop Class As Soulcraft authenticity that's missing in their Twitter-addled, cubicle-drone lives, and to reassure themselves that Brooklyn is more 'real' than Manhattan and not just an annex with shorter buildings. Sightseers from 212 are equally avid buyers: salving their one percent class angst, signaling their membership in the elite tribe of ethical aesthetes, shoring up their idea of Brooklyn as that exotic but taxi-accessible place where all the kooky artists and kids live and create stuff for the adults in Manhattan who actually make the world go around." --From "The Twee Party," Benjamin Wallace's critique of the Brooklyn artisanal-food industry, published in New York on April 15, 2012.
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