SoupMan Relaunches With Souped-Up Publicity

Real-life SoupMan Al Yeganeh, on whom the Seinfeld Soup Nazi was based, reportedly hated the parody of him, to the point of banning Jerry Seinfeld from his store. But apparently his publicist didn't get the message. The press releases have been rolling in for the past few weeks proclaiming "Soup for You!" and touting the Seinfeld reference.

And while Yeganeh wasn't scheduled to be at the grand reopening of the Original SoupMan, Reggie Jackson was, along with chef Dan Rubano, who was slated to "slash the ribbon using a celebratory chef's knife to open the store."

Sure, Yeganeh capitalized from his TV portrayal, however reluctantly so, but this is some ballyhoo. Now Eater reports that a DJ was spinning at the event and a crowd of tourists formed outside. Come on, Al, say it ain't so.

Have a restaurant tip or other food-related news? Send it to fork@villagevoice.com.


Sponsor Content

Newsletters

All-access pass to the top stories, events and offers around town.

  • Top Stories
    Send:

Newsletters

All-access pass to top stories, events and offers around town.

Sign Up >

No Thanks!

Remind Me Later >