A friend brought this to my attention, and it took me an embarrassing length of time to figure out that it's an April Fools joke.
But in a world filled with unnecessary and insane bacon products, this really doesn't seem so far out! Especially because this fake Squeez Bacon is meant to be Swedish, and I recently tried a (unfortunately, very real) tube of squeezable prawns and cheese from Sweden.
I'd bet that someone, somewhere, thinks this is a great idea, and a real Squeez Bacon product will debut in 3...2...1...
After all, this is the kind of product that seems to inevitably lead to a book deal.
Get the Food & Drink Newsletter
Our weekly guide to New York dining includes food news and reviews, as well as dining events and interviews with chefs and restaurant owners.