Swedes Flood Newly Opened Sockerbit; Others Scratch Their Heads

Swedes Flood Newly Opened Sockerbit; Others Scratch Their Heads

How many of these Swedish candies can you identify?

Cola snakes, lemon gummy hearts, strange chalky hard candies tasting mainly of salt, bi-color gummies that seem to claim medicinal properties, yogurt-covered candies, squishy fruit gumdrops with strange menthol undertastes, stealth licorice that you won't be able to detect until it's in your mouth and half masticated ...

Swedes Flood Newly Opened Sockerbit; Others Scratch Their Heads

The facade of Sockerbit is designed to look good with lots of snow on the ground.

The long-delayed Swedish candy merchant Sockerbit finally opened on Christopher Street yesterday. One wonders why it took so long -- the interior is basically gallons of dazzling white paint and several sets of wall-mounted bins.

Inside the bins are perhaps 100 forms of candy, only one-third of them identifiable to American consumers (though you'll recognize the genres of most, including gummy candies, hard candies, licorices, yogurt-covered things, and molded marshmallows.) In fact, the store takes its name from a certain kind of compressed white marshmallow.

On a sunny but cold Sunday afternoon, the store was filled with Swedes and other Scandinavians, happy to find candy they didn't have to trek to Ikea to get. The product is sold by weight, at $13 per pound, and you're sure to find something there you like. And the kids will go crazy at the prospect of an entire new candy universe.

Sockerbit 89 Christopher Street 212-206-8170

Swedes Flood Newly Opened Sockerbit; Others Scratch Their Heads

Grab a bag, grab a scoop, and start shoveling.

 

Swedes Flood Newly Opened Sockerbit; Others Scratch Their Heads

The eponymous sockerbit is a compressed pillow of a marshmallow, a little chewier than the ones you take to the campfire with you.

Swedes Flood Newly Opened Sockerbit; Others Scratch Their Heads

"Get your energy back any time any where," it says under the bin for the candy called Red & Blue Energy.

Swedes Flood Newly Opened Sockerbit; Others Scratch Their Heads

Have a cola snake? Or a gummy red Ferrari?

Swedes Flood Newly Opened Sockerbit; Others Scratch Their Heads

The view as you walk in the front door.


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