That 'X-treme' Baby Carrots Campaign You Heard About Has Arrived
"Extreme! Baby carrots!" is what screams at you from the new Baby Carrots website, which is part of a larger campaign initiated by a group of carrot farmers to market the veggies like junk food. An "extreme" commercial is slated to premiere September 7 to go with new Doritos-like packaging, but this ad for the baby carrots iPhone app is on YouTube now.
Have a restaurant tip or other food-related news? Send it to email@example.com.
Get the Food & Drink Newsletter
Our weekly guide to New York dining includes food news and reviews, as well as dining events and interviews with chefs and restaurant owners.