That 'X-treme' Baby Carrots Campaign You Heard About Has Arrived

"Extreme! Baby carrots!" is what screams at you from the new Baby Carrots website, which is part of a larger campaign initiated by a group of carrot farmers to market the veggies like junk food. An "extreme" commercial is slated to premiere September 7 to go with new Doritos-like packaging, but this ad for the baby carrots iPhone app is on YouTube now.

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